Verified Local Marketing – Privacy Policy

Version 2.0

Last Updated: July 2026

1. Introduction

This Privacy Policy explains how Verified Local Marketing collects, uses, stores and protects your personal information.

Verified Local Marketing is a trading name of Toys and Fingers Ltd ("we", "our", "us"), which is the Data Controller for the purposes of UK data protection legislation.

We are committed to protecting your privacy and handling your personal information fairly, lawfully and transparently.

2. Information We Collect

Depending on how you interact with us, we may collect:

Information you provide

  • Name

  • Business name

  • Email address

  • Telephone number

  • Business address (where provided)

  • Campaign requirements

  • Distribution preferences

  • Information submitted through contact forms

  • Emails and other correspondence

Information collected automatically

When you visit our website we may collect:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Time spent on pages

  • Website navigation

  • Referring websites

  • Cookie information

This information helps us improve our website and services.

3. How We Use Your Information

We use your information to:

  • Respond to enquiries.

  • Prepare quotations.

  • Produce Campaign Plans.

  • Deliver distribution services.

  • Arrange scheduling.

  • Produce campaign reports.

  • Manage customer relationships.

  • Process invoices and payments.

  • Improve our website and services.

  • Comply with legal and regulatory obligations.

  • Protect against fraud or misuse.

We will only send marketing communications where you have requested them or where permitted by law.

4. Legal Basis for Processing

We process personal information where:

  • You have given consent.

  • It is necessary to fulfil a contract.

  • It is necessary prior to entering into a contract.

  • We have a legitimate business interest.

  • We are required to comply with legal obligations.

5. Cookies and Analytics

Our website uses cookies to improve functionality and understand how visitors use our website.

We may use services including:

  • Google Analytics

  • Microsoft Clarity

These services help us understand website performance and visitor behaviour but do not identify you personally.

Where legally required, you will be asked to consent to optional cookies.

Further information is available in our Cookie Policy.

6. Third-Party Services

To operate our business efficiently, we may use trusted third-party providers, including:

  • Website hosting providers

  • Contact form providers

  • Customer Relationship Management (CRM) systems

  • Email providers

  • Analytics providers

  • Payment providers

  • Accounting software

  • Professional advisers

Examples of services currently used may include Hostinger, Tally, Airtable, Google Analytics and Microsoft Clarity.

These providers process personal information only where necessary to deliver their services.

7. Sharing Your Information

We do not sell your personal information.

We may share information only where necessary:

  • With trusted service providers.

  • Where required by law.

  • To establish, exercise or defend legal claims.

  • During a business sale, merger or restructuring where permitted by law.

All third parties are expected to safeguard personal information appropriately.

8. International Transfers

Some third-party providers may process information outside the United Kingdom.

Where this occurs, appropriate safeguards will be used to protect your personal information in accordance with applicable data protection legislation.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Deliver our services.

  • Maintain customer records.

  • Meet legal, accounting and tax obligations.

  • Resolve disputes.

  • Protect our legal rights.

Information no longer required will be securely deleted or anonymised where appropriate.

10. Your Rights

Under UK data protection law you may have the right to:

  • Be informed about how your data is used.

  • Request access to your personal information.

  • Request correction of inaccurate information.

  • Request deletion where appropriate.

  • Restrict processing.

  • Object to processing.

  • Request transfer of your information.

  • Withdraw consent where processing is based upon consent.

Requests will be handled in accordance with applicable law.

11. Data Security

We use appropriate technical and organisational measures designed to protect personal information from:

  • Unauthorised access

  • Accidental loss

  • Alteration

  • Disclosure

  • Misuse

While every reasonable effort is made to protect personal information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

12. Children's Privacy

Our services are intended for businesses and adults.

We do not knowingly collect personal information from children under the age of 13.

If we become aware that such information has been collected unintentionally, we will delete it promptly.

13. Business Transfers

If Toys and Fingers Ltd sells, licenses or transfers all or part of the Verified Local Marketing business or its assets, customer information may be transferred as part of that transaction, subject to applicable data protection laws.

Any successor organisation will continue to protect your personal information in accordance with this Privacy Policy or a substantially equivalent policy.

14. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact us using the details published on our website.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

15. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our website together with the revision date.

Continued use of our website or services following any updates constitutes acceptance of the revised Privacy Policy where permitted by law.